In the fast-paced world of logistics and global trade, having a robust online presence is essential for success. This is particularly true for companies like World Freight Group, which encompasses two dynamic businesses: World Freight Transport Ltd. and World Freight Consultants Ltd. As an integral part of the cargo haulage and international freight shipping industries, World Freight Group needed a partner who could elevate their digital footprint, streamline their online operations, and help them stand out in a competitive market.
The Challenge β Expanding Digital Capabilities in a Complex Industry
World Freight Group first approached Safetech in September 2017. At that time, World Freight Transport Ltd., based in Tilbury, Essex, had already established itself as a key player in container transport and hauling services across the UK. Operating from major ports like Tilbury, Felixstowe, and London Gateway, they needed a digital platform that could effectively communicate their capabilities, attract new clients, and support their growth in the container shipping industry.
In September 2023, World Freight Consultants Ltd., an independent freight management company established in 2000, joined the partnership. Their needs were similar but required a more tailored approach to reflect their bespoke export and import services offered to a global clientele.
World Freight Groupβs primary goals included:
- Upgrading their existing websites to enhance user experience and functionality.
- Improving their online visibility through strategic SEO and marketing.
- Ensuring seamless hosting services that could support their growing digital presence.
Safetechβs Solution: A Comprehensive Digital Overhaul
Safetechβs engagement with World Freight Group began with foundational services: website development, marketing strategies, and hosting solutions for World Freight Transport Ltd. Over the years, this partnership evolved as the companyβs needs grew.
Website Development & Upgrades
Originally, Safetech focused on creating a user-friendly, informative website for World Freight Transport Ltd. This platform was designed to highlight their expertise in container haulage services and sea freight container transport. However, as the company expanded, so did their digital requirements. In August 2023, Safetech delivered a significant upgrade β a completely new website for World Freight Transport Ltd. and a brand new site for World Freight Consultants Ltd. and the overarching World Freight Group.
These websites were built on a robust PHP framework, ensuring scalability, security, and smooth navigation, crucial for clients in the high-stakes container shipping industry.
Search Engine Optimisation (SEO) & Marketing
Understanding the competitive nature of the freight carriers and container shipping industries, Safetech implemented an all-in-one marketing package. This included strategic SEO, focused on essential keywords such as “cargo haulage,” “container company,” and “European freight services,” ensuring that World Freight Group could be easily found by potential clients searching for these services.
Additionally, Safetechβs marketing strategy incorporated social media management and backlink development to further boost World Freight Groupβs online visibility.
Reliability is key in the logistics industry, and this extends to digital operations. Safetech provided consistent and secure hosting services for all three websites. This ensured that World Freight Groupβs online presence was not only robust but also capable of handling the high traffic and data demands typical in the container transport and international freight shipping industries.
Copywriting
To support the new websites and enhance their effectiveness, Safetech provided professional copywriting services. This content was tailored to resonate with World Freight Groupβs diverse audience, highlighting their expertise in container haulage, sea freight container transport, and other key services.
The Outcome: A Stronger Digital Presence and Ongoing Partnership
Thanks to Safetechβs comprehensive digital solutions, World Freight Group has seen a significant boost in their online presence. The new websites are user-friendly and better optimised for search engines, resulting in increased traffic and customer inquiries. The SEO efforts have successfully positioned World Freight Group as a leading name in the container shipping industry, attracting clients both in the UK and internationally.
Moreover, the seamless transition between old and new websites, coupled with reliable hosting services, ensured there was no disruption to their business operations β a critical factor in the fast-moving world of freight carriers and international shipping.
A Client’s Perspective: High Praise for Safetech
World Freight Group has expressed their satisfaction with the services provided by Safetech. They noted, βSafetech are hosting and have developed 3 websites on behalf of World Freight Group. Their team made this a seamless transaction. I would recommend Safetech Ltd.β
Looking Ahead: An Ongoing Partnership
As World Freight Group continues to grow, Safetech remains committed to supporting their digital needs. The partnership is a testament to how the right digital strategies can elevate a business in the highly competitive container transport and shipping sectors. Safetech looks forward to furthering this relationship, ensuring that World Freight Group continues to lead in the cargo haulage and international freight shipping industries.
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