How To Get More Engagement From Social Media Activity

Whether you’ve made the transition or not, there’s no denying that social media is an indispensable part of our lives. Social media is responsible for the ways that we connect, share and engage with content, like-minded individuals and – for businesses – potential customers. Utilising social media in the right way can present a wealth of opportunities to increase engagement, reach your target audience and, ultimately, convert those clicks into paying customers. But how do you get more engagement from social media activity? Enter Safetech, your social media and digital marketing experts. In this blog, we’ll explore everything you need to know about social media. So, whether you’re a social media novice or want to elevate your existing social media presence, we can help you get more engagement from your curated social media activity.

Understanding Social Media Platforms

Before we explore how to get more from social media activity, it’s important to understand the myriad social media platforms that are available to you. All of these are ready for the taking and can be mastered to benefit your business, generate leads and lead to profit. Here at Safetech, we have helped hundreds of businesses grow their online presence with tailored social media management.

Facebook – The Biggest Platform For Clicks-To-Website

Facebook has billions of worldwide users and is the most popular social media platform to date. With an audience of this scale, it should come as no surprise that many businesses choose Facebook as their primary social media platform. Facebook is hugely diverse and provides a rich audience base and several content formats including posts, videos, live streams, reels, photos and more.

Facebook at a glance…

• A large user base allows for broad market reach in the UK.
• Detailed targeting options allow precise audience selection.
• A variety of ad formats facilitate unique and engaging content.

Instagram – Interactive & Visually-Driven

Instagram is known for its visually driven and interactive diversity and is ideal for sharing captivating images, videos and reels. Businesses and brands can take advantage of a pool of billions of users, all within easy reach with Instagram’s user-friendly interface. What’s more, Instagram also offers features such as Stories and IGTV for those wishing to share more dynamic content.

Instagram at a glance…

• A visually-driven platform.
• Instagram features offer interactive options for increased engagement.
• Shopping support product discovery and purchase.

X (formerly Twitter) – Real-Time Interactions

X (formerly Twitter) has millions of worldwide users and is primarily a microblogging platform. Users of X can benefit from real-time engagement and the ability to reach and connect with a wide target audience using hashtags and retweets. Not only this, but businesses can benefit from immediate and direct customer communication.

X at a glance…

• Twitter provides real-time interactions.
• Hashtags facilitate discovery and increase your visibility.
• Allows for immediate and direct customer communication.

LinkedIn – B2B Professional Marketing

LinkedIn is primarily a professional networking platform which supports B2B marketing and career-driven content. For businesses, LinkedIn fosters industry connections as users can share industry insights, company updates and thought leader content. For businesses looking to expand their industry knowledge and connections, look to LinkedIn for support and suggestions.

LinkedIn at a glance…

• Supports B2B marketing and professional networking.
• Quality content positions your brand as an industry thought leader.
• Sponsored content and InMail provide targeted marketing options.

YouTube – Enhance Engagement

You may not realise it, but YouTube is the second-largest search engine after Google. This means that taking advantage of YouTube for your business is key to its social media success. By utilising YouTube, businesses have a fantastic opportunity to make their content discoverable to billions, whether that’s case studies, tutorials, product demonstrations or vlogs.

YouTube at a glance…

• YouTube enhances visibility through engaging content.
• Ad formats include skippable and non-skippable ads.
• YouTube’s SEO benefits from Google integration.

Google My Business – Local Connectivity

Google My Business (GMB) is often overlooked but is key to local connectivity. GMB allows businesses to take charge of the way their business appears on Google Search and Google Maps. This will help you to reach a significantly wider audience in a shorter amount of time, and with a focus on targeted customers.

Google My Business at a glance…

• Most people learn more about a local company online than anywhere else.
• Google reports show that 46% of all searches have local intent.
• 64% of consumers have used Google My Business to find contact details for a local business.

Armed with this information, you should be able to choose which social media platforms will work best for your business. The social media experts at Safetech are here to work alongside you to decide which social media channels are best for your business and manage your online presence.

How To Get More Engagement From Social Media Activity

Now to the crux of our blog post: how to get more engagement from social media activity? 60% of customers want companies to provide state-of-the-art online digital experiences and, whether you love it or loathe it, this includes a social media presence. Fortunately, the team at Safetech are experts in creating engaging social media content, all designed to grow your business.

Here’s how to get more engagement from social media activity (and how Safetech can help)…

• Consistent & Regular Posts

The internet is saturated with thousands of businesses, all of which have the same goal: to be visible. Regularly posting on your social media accounts is key to staying visible, maintaining engagement, and staying ahead of your competitors. Keeping your audience informed and engaged can make all the difference to conversions, and a minimum of 3 posts a week is recommended. When you choose Safetech to manage your social media platforms, we can do it all for you. All you need to do is sit back and watch the notifications roll in.

• Create & Publish Engaging Content

The type of content you post is as important as the frequency at which you post. With Safetech managing your social media content, you can be assured that all posts, videos, photos, reels and more will resonate with your audience. We can collaborate with you and your team to showcase your brand in real time, sharing client work, case studies, local projects, top products and much more. Thought-provoking and engaging social media content is proven to connect with a wider target audience.

• Interact with Local Community Groups

Whether you’re using Facebook, LinkedIn or X, the importance of connecting with local community groups should never be underestimated. Connecting and interacting with groups that are relevant to your industry, whether that’s like-minded individuals, other business groups or area-focused groups, allows you to establish yourself as a trusted company. Here at Safetech, we can manage all areas of social media, including interacting with local community groups, participating in discussions, and offering industry insights.

• Personal Networks

Sharing social media posts, pictures, videos and more is crucial to your social media presence. We recommend encouraging your team members to share your posts within their personal networks. Leveraging personal networks in this way will extend your business’s reach and organically expose your brand to new audiences. At Safetech, we care about the businesses that we look after, so we will share your posts among our staff, family, and friends to boost the reach of your social media profiles.

• Engaging Topics

Posting engaging and relevant topics can spark conversation and will encourage interaction with your social media posts. The social media experts at Safetech can manage all areas of your social media platform including running polls, asking questions, and sharing user-generated content to boost engagement and build a sense of community. What’s more, staying abreast of any news or developments within your industry will place you as an industry thought leader and keep you ahead of your competition.

• Seek Social Media Advice

One of the best ways to get more engagement from social media activity is to seek professional social media advice. Here at Safetech, we can offer advice on social media and how to make it work for you including what you should be posting, how often you should be posting and where you should be posting. We treat your business as if it is our own and aim to maximise your social media efforts to boost your business’s reach, online presence and, ultimately, profit. For more information please don’t hesitate to contact our experts today.

Ready to level up your business with superior social media interactions?

Navigating social media landscapes can be daunting, confusing, and overwhelming. But when you work collaboratively with a leading digital marketing agency such as Safetech, posting and staying up-to-date with your social media platforms becomes a breeze. At Safetech, we can help you thrive in today’s digital world. We truly understand the value of curating compelling, engaging and regular social media content that engages and resonates with your target audience.

Engaging social media activity can be integral in getting your message out there; connecting with your audience and increasing followers; bringing attention to your company, services and products and driving targeted traffic to your website. Our strategies focus on targeting your ideal demographic to ensure that those visiting your website have an interest in what you do. We can plan, create, and manage a strategic social media campaign that targets a select pool of potential clients. If you’re ready to see how Safetech can unlock the full potential of social media for your business, please don’t hesitate to get in touch with us today to take your social media presence to new heights.

Got any questions?

How much does Social Media Management cost?

We approach Social Media Management individually and develop a plan that complements your business goals. Therefore, there is no set price. We can work to suit a range of budgets, so give us a call to chat about our flexible payment options today.

How long does it take to see results from Social Media Management?

Most of our clients see instant results from Social Media Management, with optimal results being achieved within 4 to 6 months.

We have a limited budget; will you still work with us?

In short, yes! We know that Social Media Management is essential to growing your business and boosting your revenue. We want to work with clients that share the same vision as us. So, if you want to improve your online visibility with tailored campaigns, we want to work with you.