Digital Marketing

Facebook and Instagram Ads That Reach the Right People

Organic posts build your brand, while paid social puts your business in front of the people most likely to buy. Safetech plans, creates and manages sponsored campaigns on Facebook and Instagram for businesses in Essex and across the UK.

  • Family-run agency
  • 4.9★ from 480+ Google reviews
  • No hard sales, ever

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    Overview

    What is paid social advertising?

    Paid social advertising means running sponsored posts and ads on platforms such as Facebook and Instagram. You choose who sees them by location, age, interests and behaviour, and you set the budget.

    We manage the whole process: targeting, creative, launching campaigns, testing and reporting. Your ad budget is paid directly to the platform, so you always see exactly what is spent.

    Why use paid social advertising?

    Organic reach on social media is limited. Paid campaigns make sure your best content is seen by the right local audience.

    Paid social is designed to:

    • Reach new customers in the areas you serve
    • Promote offers, launches and seasonal campaigns
    • Drive enquiries, calls and website visits
    • Re-engage people who have already visited your website
    • Give you clear figures on what your budget delivers

    Without it:

    • Your posts are only seen by a small share of followers
    • Competitors’ ads reach your customers first
    • Offers and launches go unnoticed
    • Ad spend is wasted on the wrong audience when boosted without a plan

    Our process

    How we manage your campaigns

    A simple, transparent process built around your goals and budget.

    1. Plan

      We agree your goals, audience, locations and monthly ad budget, and check your Facebook and Instagram accounts are set up correctly.

    2. Create and launch

      We write and design the ads, set up targeting and launch your campaigns, with your approval before anything goes live.

    3. Test, optimise and report

      We test different audiences and creative, move budget to what works and report clearly on reach, clicks and enquiries.

    What you get

    What’s included?

    • Campaign planning and audience targeting
    • Ad copy and creative for Facebook and Instagram
    • Setup and management in Meta Ads Manager
    • Ongoing testing and optimisation
    • Monthly reporting in plain English
    • Option to combine with organic posting through social media management

    Your ad spend is paid directly to Meta and isn’t included in our management fee.

    Good fit?

    Is Paid Social Advertising right for your business?

    Ideal for:

    • Local businesses wanting more enquiries in specific areas
    • Businesses with offers, events or new products to promote
    • Brands already posting organically who want to reach more people

    May not be right if:

    • You aren’t able to set aside a monthly ad budget
    • You need people actively searching for a service right now (see Google Ads)

    Client reviews

    Trusted by businesses across the UK

    Rated 4.9 out of 5 from 480+ genuine Google reviews.

    Rated 4.9 out of 5 stars based on 482 customer reviews.

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    FAQs

    Paid Social Advertising FAQs

    How much should I spend on ads?

    It depends on your goals, area and competition. We’ll recommend a starting budget in your consultation, and you can change it at any time.

    Is the ad budget included in your fee?

    No. Your ad spend is paid directly to Meta (Facebook and Instagram), so you can see exactly what is spent. Our fee covers planning, creative and management.

    Which platforms do you advertise on?

    We currently manage sponsored campaigns on Facebook and Instagram.

    How long is the contract?

    Our standard term is 12 months, with shorter terms available in some cases. We’ll confirm the options in your quote.

    What do you need from me?

    Access to your Facebook and Instagram accounts and your preferred payment method for the ad account.

    Can you also manage our organic posts?

    Yes. Our combined social media management covers organic posts and boosted posts together.

    Ready to reach more customers?

    Tell us who you want to reach and we’ll plan a campaign around your budget. Book your free consultation today.

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      Unit 7 Imperial Park, Rawreth Lane, Rayleigh, Essex SS6 9RS