Digital Marketing

Get Your Products Found on Google

Having great products isn’t enough if shoppers can’t find them. Safetech helps online shops in Essex and across the UK appear when people search for what they sell, through monthly product SEO and Google Merchant Centre optimisation.

  • Family-run agency
  • 4.9★ from 480+ Google reviews
  • No hard sales, ever

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    Overview

    What is eCommerce SEO and Google Shopping?

    eCommerce SEO improves your individual product and category pages so they rank in Google’s normal search results. We work through your range each month, starting with your best sellers or highest-margin products.

    Google Merchant Centre links the products on your website to Google, so they can appear in the Shopping tab and product listings, with images, prices and stock shown before a shopper even clicks.

    Why do online shops need product SEO?

    Most shoppers start on Google. If your product pages are thin or your products aren’t listed in Google Shopping, they buy from someone else.

    This service is designed to:

    • Improve product titles, descriptions and on-page details for search
    • Get your products listed in Google’s Shopping results
    • Focus effort on the products that make you the most money
    • Keep your product data accurate in Google Merchant Centre
    • Bring more ready-to-buy shoppers to your shop

    Without it:

    • Product pages rarely rank for the terms shoppers use
    • Your products don’t appear in the Shopping tab
    • Competitors with better product data take the sale
    • Your shop relies on paid ads for every visit

    Our process

    How our eCommerce SEO works

    A steady monthly process that builds visibility product by product.

    1. Pick your priority products

      You tell us your best sellers or highest-margin products, and we agree the order we’ll work through your range.

    2. Optimise and connect

      Each month we optimise a set number of product pages, and we connect and optimise your Google Merchant Centre product feed.

    3. Monitor and improve

      We check rankings and Merchant Centre for issues, fix problems quickly and move on to the next products.

    What you get

    What’s included?

    • Product page optimisation for 5 or 10 products a month
    • Keyword research for each product
    • Improved product titles, descriptions and on-page details
    • Google Merchant Centre setup and optimisation
    • Fixing product feed errors and warnings
    • Clear reporting on progress

    We’ll need login details for your website and Google accounts, unless we already manage them.

    Good fit?

    Is eCommerce SEO & Google Shopping right for your business?

    Ideal for:

    • WooCommerce and other online shops with products to promote
    • Retailers who want more sales without relying only on paid ads
    • Shops with a large range that needs working through steadily

    May not be right if:

    • You don’t sell products online (see our SEO service for service businesses)
    • Your shop isn’t ready to take orders yet (start with an eCommerce website)

    Client reviews

    Trusted by businesses across the UK

    Rated 4.9 out of 5 from 480+ genuine Google reviews.

    Rated 4.9 out of 5 stars based on 482 customer reviews.

    Google filterGoogle

    FAQs

    eCommerce SEO & Google Shopping FAQs

    What’s the difference between product SEO and Google Shopping?

    Product SEO helps your product pages rank in Google’s normal results. Google Shopping, through Merchant Centre, lists your products with images and prices in Google’s Shopping results. They work best together.

    How many products do you work on each month?

    Our packages cover 5 or 10 products a month. Choose the larger package to cover your range faster.

    Which products should we start with?

    Usually your best sellers or highest-margin products, so the work pays back as quickly as possible.

    Do I need to pay for Google Shopping ads?

    Not to appear in free product listings. Paid Shopping campaigns are optional and can be managed through our Google Ads service.

    How long does it take to see results?

    Merchant Centre listings can appear once your feed is approved, while product rankings build over the following months depending on competition.

    Can you work on a shop you didn’t build?

    Yes, as long as we can log in to the website and your Google accounts.

    Ready to get your products found?

    Tell us about your shop and your best sellers. Book your free eCommerce SEO consultation today.

    • Visit us
      Unit 7 Imperial Park, Rawreth Lane, Rayleigh, Essex SS6 9RS