There’s no denying that in today’s competitive digital landscapes, standing out is more important than ever. And where local searches are concerned, it can make or break the visibility and success of your business. Your Google My Business (GMB) listing is a powerful and necessary tool that can significantly impact how your business appears in local search results. Google is the go-to platform for billions of searches every day. To put that into perspective, I just used Google to search for the exact numbers. It processes an astounding 8.5 billion searches daily – that’s 99,000 searches every second and over 2 trillion searches each year. Ensuring that your business is prominently displayed and easily accessible can prove to be hugely beneficial for your business success.
At Safetech, we know that getting your company noticed by the right demographic is the most important aspect of digital marketing. We can plan and manage your Google My Business listing for maximum visibility, ensuring that your company is seen by the right audience to put your business in the spotlight. In this blog post, we’ll highlight our Essential Tips for Optimising Your Google My Business listing to help ensure your business is found when customers in your area are searching for your services. Contact us today for more information about Google My Business optimisation!
Understanding Google My Business – What is it, and what does it do?
Google My Business (GMB) is a tool that allows businesses to manage their online presence across Google, including Google Search and Google Maps. If you’ve used Google to search for services, you’ll likely have come across and used GMB listings yourself. They typically look like this…
When searching for a local business or service, Google will display a list of relevant businesses, which is usually generated from their GMB listings. Your GMB listing is a central hub containing all information about your business and includes your business name, address, phone number, hours of operation, photos, customer reviews and can even feature updates or offers. In addition to providing all information about your business, GMB also acts as an interactive platform enabling you to engage with your customers through reviews, messages, updates and more. In short, your GMB listing ensures that your business is easily discoverable to those making local searches and is a key tool to getting your business noticed.
Here are some key facts about Google My Business…
- 97% of people learn more about a local company online than anywhere else.
- 91% of adults use search engines to find information about businesses.
- Google owns over 90% of the search engine market share.
- Google reports show that 46% of all searches have local intent.
- 56% of actions on Google My Business listings are website visits.
- 24% of actions on Google My Business listings are calls to the business.
- 64% of consumers have used Google My Business to find contact details for a local business.
- 16% of businesses receive 100+ calls per month from Google My Business alone.
The digital marketing experts at Safetech can help you take control of how your business appears on Google Search and Maps with expert Google My Business optimisation. We’ll help you enhance both your marketing strategy and your local visibility in top search engine results. This means you’ll reach a much broader audience more efficiently, all while keeping your focus on your customers. Ready to start your GMB journey? If so, then please don’t hesitate to contact us today!
The Importance of Google My Business
We are in a digital age of smartphones where we expect to find the information we need instantly, and Google is often the first port of call for those searching for information about local businesses and services. GMB plays a key role in this process by providing a snapshot of your business information directly in search results – but why is GMB so important?
- Increases Local Search Visibility
Optimising your GMB listing lets you be visible to potential customers at a glance. They can see where you are located, reviews and all business information quickly, leading to more foot traffic, website visits, phone calls and, ultimately, profit for your business!
- Enhances Credibility & Trust
Ensuring that your GMB listing is well-maintained with positive customer reviews, current information and quality photos can help instil trust and credibility in your business. GMB can significantly influence a potential customer’s decision on whether to engage with you or not.
- Improves Search Engine Optimisation
Search Engine Optimisation (SEO) can be enhanced by optimising your GMB listing. Google uses the information on your listing to rank your business in SERPs. If your GMB listing is optimised, you will benefit from a visibility boost and organic search engine results.
- Positive Customer Engagement
Google My Business lets clients leave real-time reviews about your company and services. You can also interact with customers directly including responding to reviews and answering questions – therefore increasing customer satisfaction and loyalty.
- Instant Results
Even if you are newly establishing digital marketing for your website, Google My Business optimisation is a quick fix to instantly provide you with online visibility and targeted marketing with ease so you can see instant results.
- Real-Time Reports & Feedback
Google My Business provides you with real-time results for how well your business is performing. These reports can give you valuable information about customer intent and user behaviour.
Google My Business is often overlooked by businesses but is key to local connectivity. GMB allows you to take charge of the way your business appears on Google Search and Google Maps, how you connect with customers and how visible you are in local searches. This will help you to reach a significantly wider audience in a shorter amount of time, and with a focus on targeted customers. So, how do you optimise your GMB listing? Read on to find out how Safetech can help…
Safetech’s Essential Tips for Optimising Your Google My Business Listing
Here at Safetech, we know that optimising your business’s Google My Business profile is an ongoing process that requires frequent attention. With 97% of people learning about local companies online than anywhere else, now is the time to optimise your GMB listing. Here’s how Safetech ensure your GMB profile is working hard to make your business succeed…
- Include Accurate Information
The digital marketing experts at Safetech will ensure that all information on your GMB profile is accurate and up to date. This includes your business name, address, phone number, website, and hours of operation.
- Feature Quality Images
As the saying goes, “We eat with our eyes first” and businesses with images receive 42% more requests for directions and 35% more clicks through to their websites. The Safetech team ensure that your GMB listing includes quality images to showcase your business.
- Manage Customer Reviews
We understand the importance of customer reviews for the reputation of your business. Our team can manage your customer reviews including replying to them and encouraging positive feedback to demonstrate your business’s commitment to customer service.
- Keyword Optimisation
PPC, SEO and Google My Business are best friends. We can integrate all of these into your marketing campaign to ensure that your GMB profile is doing everything it can to successfully target your ideal demographic and appear in local search results.
- Share on Google Posts
Google Posts is a GMB tool which allows you to share announcements, offers, events and more directly on your GMB listing. Our digital marketing team ensure that your Google Posts are frequently updated.
- Monitoring & Reporting
We can use Google My Business to provide you with insights into how your customers find your listing and the actions that they take. This allows you to understand what’s working for you and where changes can be made to optimise your listing further.
Navigating search engines can be overwhelming. But when you work with a leading digital marketing agency such as Safetech, managing your Google My Business profile becomes a breeze. At Safetech, we can help you thrive in today’s digital world. We truly understand the value of creating and managing optimised and up-to-date information for your GMB listing to help your business succeed. Ready to find out how GMB can improve your business? Contact us today for more information!
Improve Your Local Visibility with GMB & Safetech
Ensuring that your GMB listing is optimised and current can be the difference between a successful or struggling business. Working collaboratively with Safetech’s experts to optimise your GMB profile ensures that your business stands out in local searches, attracts more customers, and ultimately, drives growth. GMB requires continual monitoring, updates and engagement and entrusting Safetech to maintain your profile can see your business grow and succeed with instant results. Whether you’re a start-up business or a well-established company, Safetech is here to support you every step of the way. So why wait? Contact our team today to see how we can optimise your GMB profile for success.
Google My Business FAQs
What is Google My Business?
Google My Business is a tool that allows businesses to manage their online presence across Google Search and Maps.
How do I set up a Google My Business listing?
You can set up a GMB listing by visiting the Google My Business website, signing in with your Google account, and following the prompts to add your business details. To fully optimise your GMB listing, we strongly advise seeking the support of Safetech’s digital marketing experts.
Why is it important to have a Google My Business listing?
A GMB listing improves your visibility in local searches, enhances your credibility, and allows you to engage directly with customers.
How can I improve my Google My Business ranking?
To improve your GMB ranking, we recommend completing your profile, regularly updating it with photos and posts, collecting and responding to reviews, and using relevant keywords.
What should I include in my Google My Business profile?
Include your business name, address, phone number, website, hours of operation, and a brief description of your services.
How often should I update my Google My Business listing?
Regularly update your listing whenever there are changes to your business information, and periodically add new photos, posts, and respond to reviews.
Can I manage multiple locations with one Google My Business account?
Yes, you can manage multiple locations from one GMB account, making it easier to maintain consistency across all your business locations.
How important are reviews on Google My Business?
Reviews are vital as they influence customer perceptions and play a significant role in local search rankings.
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