The Ultimate Guide to Building Brand Awareness

McDonald’s, Apple, Cadbury’s. Just these simple few words evoke images of the Golden Arches, an apple with a clean bite taken out of it and that distinct purple colour. That is the importance of concise and consistent branding – that a single word resonates across the world. As a business owner, brand awareness is one of the most important things to consider for your company. It is the key to getting your company recognised and making your mark on the world and in your industry. Without impactful branding, your business could be overlooked in favour of your competitors. So, how do you stop your business from fading into the background? We are Safetech, your specialist digital marketing agency, and we’re thrilled to present The Ultimate Guide to Building Brand Awareness, featuring everything you need to know about bespoke branding for your business. Ready to start your journey to brand awareness? Get in touch with Safetech’s specialists for your FREE no-obligation quote!

Understanding Brand Awareness

So, what is branding? Brand awareness refers to how familiar your target audience is with your business and how they recognise it which is crucial for customer loyalty and market awareness. You likely come across examples of branding and brand awareness every single day: from Starbucks and Disney to the National Rail. Many of these brands can be identified at a glance and foster a sense of trust and recognition. Brand awareness is so much more than just a logo or tagline, it is a well-considered combination of your business’s story, aesthetics, user experience and values. Branding sets the tone for who you are, what you do, how you do it and what inspires you to do it. Whether you’re a start-up or a well-established company, brand awareness is hugely valuable when marketing and promoting your company, services and products – particularly when you’re just starting out.

Why is brand awareness important?

Your branding says so much about your business. Where would Nike be without their iconic tick? Who would have thought that a simple ‘Du-Dun’ could evoke an entire streaming service? And why is the Colonel so reminiscent of chicken? The stylistic choices you make for your business are essential to forming a coherent, trusted and memorable brand. But why is brand awareness so important?

• Brand Awareness Fosters Trust

Getting customers to trust your services and ethos is vital to your long-term success. In a world saturated with hundreds and thousands of competitors, standing out is vital – this is where brand awareness comes in. Taking time to instil brand trust in consumers is one of the best ways of guaranteeing new customers, repeat business and word-of-mouth recommendations. When you invest in creating a recognisable brand, you can establish a trustworthy and sincere business ethos that will keep customers returning to use your products and services time and time again.

• Brand Awareness Creates Association

Have you ever referred to a hot tub as a Jacuzzi? Ever ‘Googled’ something? Or put your leftovers in an empty tub and called it Tupperware? If you’ve done any of these, branding has had an impact on you. Jacuzzi is a brand of hot tubs, Google is one of many search engines and Tupperware is a container brand, but many of us use these terms to broadly describe products or services. This is the impact of branding and an example of how branding creates association. The effect of branding on the subconscious should never be underestimated and if your branding is impactful enough, your customers will do the work for you.

• Brand Awareness Builds Brand Value

Brand value, or brand equity is typically determined by consumer experiences with your company and their overall perception of your brand. Building brand value allows customers to create positive experiences and interactions with your business such as with repeat business, social media interactions and reviews. Brand value can significantly improve your business success, reach and profit for long-term results. For example, businesses with a higher brand value can charge higher prices due to their higher perceived value, they can expand business services more frequently and have a greater social impact.

• Brand Awareness Helps Customers Identify Your Business

Once you’ve made a statement with your business branding, customers will begin to recognise it without assistance and will repeatedly seek your services out. What’s more, consumers may begin to prefer your company over other similar brands which establishes loyalty that can see customers return and make recommendations to friends and family. The ultimate goal of successful branding is to help customers connect your branding with your business without a single thought, spurring them to revisit time and time again.

When it comes to brand awareness, the benefits it delivers to your business are extensive. From fostering a sense of trust and encouraging repeat business to building brand value and helping your company be recognised in the wider market, there’s no reason not to consider quality, bespoke branding for your company. So, how can the digital marketing experts at Safetech help?

How To Build & Maintain Brand Awareness with Safetech

When you come to the digital marketing specialists at Safetech, we dig deep to understand who you are, what your company offers and who your audience is. We support you online and offline, and with our branding solutions, we can help you discover your voice, connect with your audience and raise brand awareness. Here are some of the strategies we undertake for brand awareness…

Understanding Your Audience

Understanding your audience is the most important thing to consider when cultivating your company’s brand. Branding is multi-faceted, therefore it’s essential to create consistent and visually impactful branding with a clear message across all platforms of your business. We will work with you to understand who you are targeting, then you can leave the how to us.

Website Design & Development

Website design and development are at the heart of your brand. At face value, this is what prospective customers and clients will come across and will use to make a snap decision on whether they want to work with you. It takes just 7 seconds for visitors to form an impression of a brand based on its website, so yours needs to encourage interaction by being impactful and memorable. At Safetech, we don’t believe in cookie-cutter websites, which is why our websites are built from the ground up. We consider the appearance, layout, colours, fonts, and images to create a premium, bespoke design that establishes an authentically tailored brand awareness. Learn more…

Bespoke Logo Design

When you think of some of the world’s biggest businesses and corporations, we bet that you can easily picture their logos. If you want to be among the world’s commercial elite, then you should have an impactful and bespoke logo. We can design and implement a logo for you to use for all your branding. From digital marketing and business cards to company vehicles, uniforms and more! Learn more…

Making a Connection With Business Cards

Connecting with potential clients in person is instrumental to the success of your business and having tailored business cards can make all the difference. We can design and order bespoke business cards for you in a range of quantities, from 250 to 1,000+. Let us help you to connect with your clients with a bespoke business card. Learn more…

State-of-the-Art Electronic Business Cards

Truly step into the digital age with our state-of-the-art electronic business cards. Set up on your mobile phone, we can design and activate your electronic business card so that your clients can access your website or online profile with a single tap. This modern innovation boasts accessibility, and ease of use and is highly environmentally friendly! Learn more…

Business Brochures, Leaflets, Banners & More

Brochures are a fantastic way to grow your business, drive traffic, and increase sales. We can plan, create, and supply bespoke brochures, leaflets, banners and more which will connect you with the right clients at the right time. Whether you are driving a promotion, sending them a seasonal offer or simply want to reconnect with them. Learn more…

Social Media Management

We utilise Facebook and other social media platforms to drive conversion rates, and profitability and attract more customers. We truly understand the importance of design and content and will develop stunning ads that perfectly suit your brand. We also have excellent working relationships with photographers and videographers across the country who are available to assist you in producing beautiful visual content that sets you apart from your competitors and attracts more customers. Learn more…

Measuring the Success of Brand Awareness Campaigns

When you choose Safetech to create your brand awareness campaign, you are choosing an active company that consistently strives to meet and exceed your goals. We don’t simply create branding, we create, manage and measure its success for long-term results that you can see in real time.

Here’s how we measure the success of brand awareness campaigns…

• Site Traffic Reporting

Using advanced programmes, we can monitor and report on the amount of direct site traffic to your website. Whether that’s direct traffic, traffic from backlinks, advertisements or social media, we can report on how customers are finding your brand and follow their journey as they connect with your services or products.

• Social Engagement

With our expert social media management services, we can highlight how many followers, likes, comments, shares and more your business is receiving on its social media sites. This will provide insights into how many people are aware of your brand and the trends that they are interacting with.

• Search Engine Alerts

We can set up search engine alerts to get you up to speed with how your brand is being talked about online. This provides you with insights into any news or mentions by third parties and more to showcase the impact your brand is having across a variety of different platforms.

• Search Popularity

We can search for your brand and your competitor’s brand, as well as other leading keywords using our advanced keyword programmes. This strategy is a great way of measuring and tracking the success of your brand awareness and allows for alterations to be made to make the most of your branding.

Invest in Brand Awareness & Invest in Your Business’s Success…

Choosing to invest in brand awareness is one of the best investments you can make for your company’s success. Not only can an innovative and considered brand strategy campaign instil trust in your business, but it also creates associations and helps consumers to easily identify your business. When you choose Safetech to create your brand campaign, you are coming to a company that truly values your success and provides real-time reporting. So what are you waiting for? If you’re ready to level up your business’s brand awareness, we’re ready to help! Contact us today!