Driving Success with Trade Price Vans – A Safetech Case Study

Since March 2017, Safetech has proudly partnered with Trade Price Vans, one of the leading used van dealers in Essex, to enhance their online presence and boost sales through strategic digital marketing efforts. Our collaboration has not only increased their brand visibility but also positioned them as a trusted name for quality second-hand vans in the region. By leveraging our expertise, Trade Price Vans has seen consistent growth and a stronger connection with their target audience. Read on to discover how our tailored solutions have helped Trade Price Vans thrive in the competitive market for commercial used vans.

The Challenge – Building a Strong Digital Presence

Trade Price Vans, an established name in the used van industry, wanted to solidify its reputation as a go-to dealer for trade used vans and second-hand commercial vehicles. However, with the competitive nature of the market, they needed a robust strategy to reach a wider audience and convert more leads. The primary goals were to:

• Increase their visibility for targeted keywords such as “Used Vans,” “Second Hand Vans,” and “Commercial Used Vehicles.”
• Drive more traffic to their website from potential customers searching for used van dealers in Essex.
• Boost engagement through effective Facebook Marketing and search engine optimisation (SEO).

The Safetech Solution – A Tailored Approach

To address these challenges, Safetech implemented a comprehensive marketing strategy that combined Search Engine Marketing (SEM), Facebook Marketing, and SEO. Here’s a breakdown of how we tackled each aspect:

Search Engine Marketing (SEM)

We launched targeted SEM campaigns focusing on relevant keywords like “Used Van Dealers” and “Trade Used Vans.” This approach helped Trade Price Vans reach potential buyers actively searching for used commercial vehicles, resulting in increased website traffic and inquiries.

Facebook Marketing

To tap into a broader audience, we designed and executed tailored Facebook marketing campaigns that showcased Trade Price Vans’ extensive inventory of second-hand vans. Through engaging content and compelling ads, we not only generated brand awareness but also drove targeted traffic to their website, helping convert potential leads into loyal customers.

Search Engine Optimisation (SEO)

Understanding the importance of organic traffic, our SEO team optimised the Trade Price Vans website with industry-specific keywords such as “Commercial Used Vans,” “Second Hand Van Dealers,” and ” Used Vans.” This ensured that Trade Price Vans consistently ranked high in search engine results, driving more organic traffic and enhancing their visibility as a trusted used van dealer in Essex.

The Results – A Winning Partnership

Our efforts quickly began to yield positive results, as the company experienced a significant increase in website traffic, inquiries, and sales. By targeting the right audience through SEM and Facebook, and optimising their website for SEO, we helped them achieve improved search engine rankings for key terms such as “Used Vans” and “Commercial Used Vehicles.” This led to a substantial increase in website traffic from potential customers searching for used van dealers in Essex, resulting in a noticeable uptick in leads and sales. As a result, Trade Price Vans has been solidified as a top choice for second-hand vans.

Words of Appreciation – A Testimonial of Success

Trade Price Vans shared their experience working with us, highlighting the impact of our services on their business:

“Highly recommend Safetech, We’ve used Safetech for a number of years, always pleased with the service. They go above and beyond and always keep you updated.” – Trade Price Vans.

Ongoing Partnership – Moving Forward Together

From day one, our collaboration with Trade Price Vans has been about driving growth and delivering results. By leveraging SEM, Facebook Marketing, and SEO, Safetech has helped Trade Price Vans achieve sustained success and become one of the most recognised used van dealers in Essex. Our partnership with Trade Price Vans is still going strong, and we’re continually working to refine and enhance their digital marketing strategy. By monitoring market trends and adjusting campaigns accordingly, we ensure that Trade Price Vans remains ahead of the competition in the ever-evolving market of used commercial vehicles. We’re proud of the progress made and look forward to continuing this dynamic partnership, ensuring that Trade Price Vans remains the go-to destination for anyone in need of quality commercial used vans.