Henderson & Taylor: A Safetech Case Study in Digital Transformation and Success

In the world of civil engineering and highways services, a strong online presence is as vital as the expertise behind the projects. Henderson & Taylor, specialists in car park construction, road surfacing, drainage, and S278 works, recognised the importance of this as they sought to expand their digital footprint and enhance their marketing efforts. Since December 2015, Safetech has been the trusted partner in helping them achieve their goals, leading to a successful and ongoing collaboration.

The Challenge: Enhancing Online Presence and Marketing Impact

Henderson & Taylor, with a well-established reputation in expert highways and civil engineering services, realised the need to revamp their online presence to stay competitive. They wanted a website that not only reflected their professionalism but also drove traffic and generated leads. Additionally, they sought to boost their search engine rankings for key services such as car park construction, road resurfacing, and S278 highway works.

The challenge was clear: create a digital platform that showcased Henderson & Taylor’s expertise while also delivering measurable marketing results. The solution needed to be comprehensive, covering everything from website development to search engine marketing (SEM) and beyond.

The Safetech Solution: Comprehensive Digital Transformation

Since December 2015, Henderson & Taylor has partnered with Safetech to enhance their digital presence and drive business growth. Over nearly a decade, Safetech has provided a range of services tailored to their evolving needs. Here’s a breakdown of the key services Safetech delivered:

Website Development

Safetech developed a new, modern website for Henderson & Taylor, designed to be visually appealing and functionally robust. The website was optimised for search engines, with targeted keywords integrated to improve visibility and attract relevant traffic.

Search Engine Marketing (SEM)

To ensure continuous growth, Safetech implemented strategic SEM campaigns, driving targeted traffic to Henderson & Taylor’s website. This approach helped the company stay competitive in a crowded market, bringing in leads directly aligned with their services.

Website Amendments

Ongoing support included regular website updates and amendments to keep the content fresh, relevant, and aligned with industry trends. This ensured the site remained an effective tool for both branding and lead generation.

Search Engine Optimisation (SEO)

Safetech’s SEO strategy focused on improving Henderson & Taylor’s rankings for key services, such as driveway maintenance, pavement maintenance, and S278 highway works. This has significantly increased their online visibility and attracted a steady stream of organic traffic.

Pay Per Click (PPC) Campaigns

Safetech managed PPC campaigns that effectively targeted potential clients searching for services like car park resurfacing and road construction. These campaigns provided a direct and measurable impact on lead generation, contributing to the company’s growth.

Second Website & Logo Design for Sister Company

Safetech also extended its expertise to Henderson & Taylor’s sister company by developing a second website and designing a new logo. This ensured brand consistency across platforms and further strengthened their market presence.

Marketing All in One Package

Most recently, Henderson & Taylor opted for Safetech’s comprehensive Marketing All in One Package, which includes regular blog posts to enhance SEO and GMB management. This package has been crucial in maintaining a strong digital strategy and driving engagement.

The Results: A Stronger, More Visible Online Presence

Partnering with Safetech since 2015 has allowed Henderson & Taylor to consistently adapt and thrive in the digital space and the results of this partnership speak for themselves. Henderson & Taylor’s new website not only showcases their expertise in civil engineering and highways services but also ranks highly for essential industry keywords such as car park resurfacing, driveway maintenance, and S278 highway works. This has translated into increased traffic, more leads, and ultimately, more business.

The client’s feedback highlights the quality of Safetech’s work: “Great support and very responsive when building our new site. Nina was excellent and nothing was too much trouble. Positive: Responsiveness, Quality, Professionalism, Value.”

Ongoing Partnership: Building for the Future

The relationship between Safetech and Henderson & Taylor is a testament to the power of long-term collaboration. Since 2015, this partnership has evolved to meet the changing needs of Henderson & Taylor, ensuring they remain at the forefront of their industry. With ongoing marketing support, including blogging and GMB management, Safetech continues to drive Henderson & Taylor’s digital success. As Henderson & Taylor continues to expand and take on new challenges in the highways and civil engineering sector, Safetech is proud to be their digital partner, helping them pave the way to even greater achievements.