Since April 2022, CGL Roofing has been a proud partner of Safetech, benefiting from our comprehensive suite of digital services. As specialists in residential, commercial, and industrial roofing, including gutter lining, flat roofing, and industrial roofing, CGL Roofing sought to elevate their online presence and drive growth in a highly competitive market. Safetech was tasked with developing a digital strategy that enhanced their visibility and delivered measurable results.
The Challenge: Enhancing Online Presence and Driving Enquiries
CGL Roofing had an impressive portfolio, offering specialised services like commercial gutter lining, industrial gutter repairs, and roofing contracting. However, they faced challenges in reaching a broader audience and converting web traffic into solid business inquiries. They needed a robust digital strategy that included a new website, SEO optimisation, compelling copywriting, reliable hosting, and a powerful backlinking strategy to climb the search engine ranks.
Safetech’s Solution: A Comprehensive Digital Strategy
Understanding the unique needs of CGL Roofing, Safetech embarked on a full-scale digital transformation for the company. The project encompassed the following key areas:
Website Development
We designed and launched a sleek, user-friendly website for CGL Roofing, showcasing their extensive range of services, from industrial roofing to flat roofing. The site was optimised for both desktop and mobile, ensuring a seamless experience for potential clients.
SEO & Copywriting
To improve search engine rankings, we focused on targeted SEO strategies that included keyword optimisation for terms such as commercial gutter lining and industrial gutter repairs. High-quality, SEO-optimised content was crafted to engage visitors and convert them into leads.
Hosting
Safetech provided secure, reliable hosting to ensure the website’s performance and uptime. This was crucial for maintaining a seamless user experience and ensuring that potential customers could always access the site without interruption.
Backlinks
We implemented a backlinking strategy that connected CGL Roofing with authoritative websites in the industry, further boosting their search engine visibility. This strategy played a significant role in enhancing CGL Roofing’s credibility and driving organic traffic to their site.
The Results: A Steady Increase in Enquiries
CGL Roofing’s online presence has significantly improved, leading to a steady stream of quality inquiries. The client’s review highlights this success:
“Have done my website which looks great. Was a slow burner with getting enquiries but Verity has helped me tremendously and is in monthly contact to see what we can do to improve and now it is starting to reap the rewards with good enquiries coming in.”
The Ongoing Partnership: Continuous Improvement and Growth
At Safetech, we believe in long-term partnerships and continuous improvement. Our collaboration with CGL Roofing is ongoing, with monthly check-ins to assess performance, adjust strategies, and identify new opportunities for growth. This proactive approach ensures that CGL Roofing continues to dominate in the commercial gutter lining and industrial roofing sectors, maintaining their edge in the market.
Our partnership with CGL Roofing is a testament to the power of a well-executed digital strategy. By understanding the client’s needs and delivering tailored solutions, Safetech has helped CGL Roofing achieve tangible results and set the stage for future growth.
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As a family-run, UK-based Digital Marketing Agency, we’re here for you. Our Development, Design and Marketing teams are here to help, every step of the way.
Built with you in mind
We don’t use templates for our websites, all websites are tailored entirely to you and your business. This reflects your brand and attracts the right audience.
Fully Optimised
Our websites are fully optimised on all devices. Google now ranks mobile sites first in their search, so our websites are usable on all platforms.
SEO friendly
We are proactive in the ever-changing world of digital marketing. This means that we take SEO seriously to create SEO-friendly content to boost your site’s rankings.
Results-driven
We have a track record for delivering proven results that speak for themselves. Real-time reports let you see how well your website is performing.
Client satisfaction
We’re a business, you’re a business and we share a common goal: client satisfaction. We are committed to making sure that you are happy at every step.
