At Safetech, we pride ourselves on fostering long-term relationships with businesses across various industries, helping them navigate the digital landscape and grow. One such success story is our ongoing partnership with Priority Scaffolding, a team of experts in roofing and scaffolding services based in Cambridgeshire. Since February 2021, we have worked closely with Priority Scaffolding to enhance their online presence, streamline their operations, and ultimately support the growth of their business. Here’s how we’ve helped them achieve their goals.
A Call for Digital Transformation – Priority Scaffolding’s Journey to Success
When Priority Scaffolding first approached Safetech, they were struggling with inconsistent digital marketing strategies and subpar website services from previous providers. They wanted a partner who could improve their online presence and manage the technical and marketing aspects of their business more effectively.
Priority Scaffolding needed help in several key areas:
- Search Engine Optimisation (SEO) to improve visibility for relevant terms like Scaffolding Hire, Domestic Scaffolding, and Safety Scaffolding.
- Pay-Per-Click (PPC) Advertising to drive targeted traffic.
- Facebook Management to connect with their local audience and build brand awareness.
- A comprehensive website build that could better showcase their expertise and services.
- Copywriting services and the development of a second website for their sister company, Cambridgeshire Scaffolding Hire.
- Ongoing website hosting and technical amendments.
Priority Scaffolding was particularly concerned about finding a reliable partner after previous bad experiences with web design services. As they put it:
“I have had bad experiences with web design services in the past and was pretty nervous moving to yet another company, but what a breath of fresh air. I only wish I had found Safetech sooner… They took my ideas and made them a reality far beyond my expectations. I could not be happier. 110/100 would recommend!”
The Safetech Solution
The Safetech team was eager to take on the challenge and bring Priority Scaffolding’s digital vision to life. We began by conducting an in-depth audit of their current digital setup, identifying areas that needed improvement and opportunities for growth. From there, we deployed a comprehensive strategy covering:
- SEO Marketing
By optimising the Priority Scaffolding website for key search terms such as Scaffolding Rental, Safety Scaffolding, and Scaffolding Company, we aimed to boost their organic visibility in search engine results. This not only helped potential customers find them but also solidified their position as a trusted local scaffolding provider.
- PPC & Facebook Management
To generate immediate traffic and inquiries, we developed a targeted PPC campaign that captured qualified leads. Our social media team also took over their Facebook management, ensuring consistent and engaging content to connect with their audience and promote their services.
- Website Development & Hosting
We built a new, fully optimised website for Priority Scaffolding, ensuring it was user-friendly and SEO-focused. This also included handling technical amendments and hosting, providing them with a seamless digital experience. Additionally, we developed a second website for their sister company, Cambridgeshire Scaffolding Hire, tailored to their specific service area and needs.
- VoIP Integration & Digital Business Cards
As part of our commitment to streamline their operations, we integrated VoIP services, enabling smoother communication both internally and with clients. We also provided them with digital business cards to modernise their networking efforts.
A Digital Transformation That Delivered Beyond Expectations
The results were nothing short of transformative. Priority Scaffolding’s visibility in search engine rankings improved dramatically, leading to an increase in inquiries and new business. The refreshed website, combined with effective PPC and social media management, helped them connect with more customers looking for reliable domestic scaffolding and scaffolding hire services. The second website for Cambridgeshire Scaffolding Hire expanded its reach even further, giving both businesses a solid foothold in their respective markets.
As Priority Scaffolding mentioned in their glowing review, they were thrilled with the results: “Safetech went through everything with me and took care of every requirement I made… They took my ideas and made them a reality far beyond my expectations.”
A Partnership Built on Trust & Continued Growth
Our relationship with Priority Scaffolding continues to thrive, with ongoing support for their SEO, website hosting, and technical needs. We’re always just a phone call away for any updates or changes they require, and we remain committed to helping them succeed in the competitive scaffolding industry.
At Safetech, we understand that every business is unique, and that’s why we take the time to listen to our clients’ needs and tailor our services accordingly. Whether you’re looking to improve your online presence, optimise your marketing strategy, or modernise your operations with tools like VoIP, Safetech is here to help – just as we’ve helped Priority Scaffolding.
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