At Safetech, we pride ourselves on forging long-term partnerships that deliver lasting value. One of our standout collaborations is with Wheatley Plastering & Damp Solutions, a specialist company offering a range of services, including rising damp treatment, woodworm and rot treatments, waterproofing, and basement/cellar conversions. Since October 2019, Safetech has played a key role in enhancing Wheatley’s digital presence, and this case study explores our journey together, highlighting the solutions we provided and the positive outcomes that followed.
The Challenge: Enhancing Digital Presence & Performance
When Wheatley Plastering & Damp Solutions approached us in 2019, they sought a comprehensive digital solution to elevate their online visibility and drive business growth. Their existing website was outdated, lacked mobile optimisation, and struggled to rank for key search terms such as “Basement Conversion,” “Damp Proofing,” and “Woodworm Treatment.” Additionally, their Pay-Per-Click (PPC) campaigns were underperforming, leading to inefficient ad spend and minimal return on investment. The company needed a reliable partner to not only rebuild their website but also manage their ongoing digital marketing efforts. This is where Safetech could help them excel…
Safetech’s Solution: A Comprehensive Digital Strategy
Understanding the importance of a strong digital presence in the competitive market of damp solutions, we devised a holistic strategy tailored to Wheatley’s needs. Our approach included:
The first step was to redesign Wheatley’s website to reflect their expertise and the breadth of services they offer. We focused on creating a user-friendly, mobile-optimised site that showcased their services in Basement Waterproofing, Damp Treatment, and Rot & Woodworm Treatment. Our hosting services ensured the website remained fast, secure, and accessible, providing a seamless experience for visitors.
To improve Wheatley’s search engine rankings and increase visibility, we implemented an innovative SEO strategy targeting relevant keywords such as “Condensation Control,” “Dry Rot Treatment,” and “Basement Tanking.” This included on-page optimisation, content creation, and link-building efforts. We overhauled their PPC campaigns, optimising ad spend and focusing on high-intent keywords to maximise ROI.
SEO, Social Media & GMB Management
Our work didn’t stop at the website rebuild. We continue to manage Wheatley’s SEO efforts, ensuring they remain competitive in search engine results. We also handle their social media presence, crafting engaging posts that resonate with their audience, and manage their Google My Business (GMB) profile to attract local customers searching for damp proofing and related services.
The Outcome: A Thriving Digital Presence
The results of our collaboration have been remarkable. Since the website rebuild, Wheatley Plastering & Damp Solutions has seen a significant increase in organic traffic, with their site ranking higher for key terms like “Rising Damp” and “Basement Conversion.” Their PPC campaigns now deliver a strong ROI, driving more qualified leads to their business. The improved website performance and ongoing SEO efforts have solidified Wheatley Plastering & Damp Solutions’ reputation as a leader in the damp solutions industry.
Here’s what they had to say about their experience working with Safetech…
“Nina and the team have been wonderful at helping to rebuild our website. Very patient and everything has been done to a very high standard. Nothing was too much trouble. Thank you Nina and team!”
The Ongoing Partnership
Our partnership with Wheatley Plastering & Damp Solutions is a testament to the power of collaboration. We continue to work closely with them, adapting our strategies to meet the evolving demands of their business. As they expand their services and reach new markets, Safetech remains committed to supporting their growth through innovative digital solutions.
At Safetech, we believe that success is built on strong partnerships. Our relationship with Wheatley Plastering & Damp Solutions is just one example of how we help our clients achieve their business goals through tailored digital strategies. Whether you need help with SEO, website development, or digital marketing, we’re here to help your business thrive.
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