Since November 2017, Daws Heath Timber, a trusted supplier of DIY materials, timber, and building supplies, has partnered with Safetech to elevate their online presence. Through collaboration and innovation, we’ve helped transform their digital operations, ensuring their e-commerce platform is optimised to serve both trade and retail customers effectively. This case study highlights how our tailored services supported Daws Heath Timber in achieving their goals, from a complete website redesign to ongoing SEO and marketing strategies.
The Challenge: Building a Digital Presence That Stands Out
Sar Car Body Repair approached Safetech with a clear vision – they wanted their online presence to match their stellar reputation for precision, craftsmanship, and customer service. However, they faced several challenges:
- An Outdated Website
Their previous website wasn’t user-friendly or reflective of the quality services they offer, leaving potential customers underwhelmed.
- Limited Online Visibility
With competitors actively optimising for local searches, Sar Car Body Repair wanted to improve their rankings for terms like car body repair to attract more local clients.
- Professional Branding
They needed compelling and polished copywriting that captured their expertise and connected with their audience.
- Operational Support
Reliable hosting and professional Google My Business (GMB) management were critical to maintaining a strong digital presence.
Understanding the Need: A Modernised E-commerce Platform
When Daws Heath Timber approached Safetech, their website, originally designed by us six years prior, was due for a significant update. The company needed more than just an aesthetic upgrade, they wanted to improve backend functionality, enhance user experience, and integrate advanced payment features.
Their goals were clear:
- Provide a seamless shopping experience for customers buying fence panels, garden gates, and railway sleepers.
- Ensure fast load speeds and intuitive navigation for trade professionals and DIY enthusiasts purchasing concrete fence posts, timber decking accessories, and more.
- Strengthen their visibility online to attract new customers in a competitive market.
Safetech’s Solution: Tailored Services for Long-Term Growth
At Safetech, we knew this project required more than a one-time fix. Our team worked closely with Daws Heath Timber to provide:
A Full Website Redesign
A modern, responsive design that showcases their extensive range of products, from fencing to decking accessories, while ensuring easy navigation for both retail and trade customers.
Enhanced Backend Software
We upgraded the website’s backend, boosting performance and reliability to accommodate their growing business needs.
Advanced E-commerce Features
We integrated tools like PayPal’s “Pay in 3” for convenient payment options, creating a hassle-free shopping experience.
Search Engine Optimisation (SEO)
Through targeted SEO strategies, we improved their visibility for essential keywords like concrete gravel boards, timber decking suppliers, and garden gates, helping Daws Heath Timber rank higher in search results.
Search Engine Marketing (SEM)
Our SEM campaigns ensured they reached the right audience, driving quality traffic to their e-commerce store.
Ongoing Support
From hosting to regular website amendments, we continue to support Daws Heath Timber’s online operations, ensuring their platform remains fast, secure, and up-to-date.
The Results: A Streamlined, High-Performance E-commerce Platform
The revamped website has been a game-changer for Daws Heath Timber. Customers now enjoy a faster, more intuitive online experience, complete with enhanced features and payment flexibility. These upgrades have not only improved customer satisfaction but also increased online sales and inquiries.
Our ongoing partnership ensures their website stays ahead of industry trends and continues to meet their evolving needs. Whether it’s updating product categories like fence panels or optimising performance during peak seasons, Safetech remains a trusted partner in their success.
What Daws Heath Timber Says About Safetech
Daws Heath Timber shared their experience working with us:
“We had our website originally designed by Safetech around 6 years ago but it was in need of an update. Nina and the development team were great in helping us do this. We had the whole site re-designed, the back-end software upgraded making the website quicker and add-ons like PayPal Pay in 3 added with no issues at all. Nina was on hand throughout the whole process to offer help and advice on parts we weren’t too sure on. All in all, a very professional job from Nina and all staff at Safetech, and we are more than happy with the end result of our website.”
A Partnership Built to Last
For over six years, Daws Heath Timber has trusted Safetech to power their online growth. Together, we’ve built a digital platform that supports their mission: providing high-quality building supplies and exceptional service to their customers. From decking and railway sleepers to concrete gravel boards, Daws Heath Timber has the tools and materials customers need – and now, they have a website that delivers the same level of quality and reliability.
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