When precision meets innovation, extraordinary things happen. This has been the story of our partnership with Microtec EDM, a company renowned for its expertise in wire and spark erosion technology since 2001. With a reputation for delivering high-quality precision parts at competitive prices, Microtec EDM turned to Safetech to refine their digital presence and support their growth in the highly specialised fields of EDM Engineering, Precision Engineering and more.
Understanding Microtec EDM’s Vision
Since August 2015, Microtec EDM has trusted Safetech to enhance their online presence. Initially seeking website design and hosting services, they quickly realised that a strong digital marketing strategy was essential to staying competitive in their specialised industry.
Microtec EDM’s primary goal was to establish a robust digital footprint that would position them as leaders in EDM Services, Spark Erosion, and Micro Precision EDM Machining. They wanted to ensure their online presence mirrored the precision and quality they deliver in their engineering solutions.
To achieve this, their project expanded to include:
- Search Engine Marketing (SEM)
Creating targeted campaigns to reach potential customers.
- Search Engine Optimisation (SEO)
Enhancing their visibility on search engines with a focus on key industry terms.
- Website Refresh and Upgrade
Redesigning their site to be modern, user-friendly and reflective of their approach.
- Regular Website Amendments
Keeping their site dynamic and up-to-date with the latest offerings, news and more.
Microtec EDM understood that their website would often be the first impression for prospective clients. They wanted a platform that not only showcased their technical expertise but also communicated their commitment to delivering high-quality, precise, and reliable solutions.
Safetech’s Tailored Solutions
At Safetech, we understand that no two businesses are the same. For Microtec EDM, we developed a bespoke approach that aligned with their goals and industry expertise:
We created a modern, user-friendly website that reflects their precision and professionalism. The updated design ensures seamless navigation, allowing potential clients to easily explore their EDM Services and capabilities.
Reliable hosting ensures their website remains accessible and fast. This consistency is essential for maintaining a professional image and providing a positive user experience for visitors.
- SEO & SEM
By targeting keywords like Wire EDM, Sub-Contract Machining, and Micro EDM, we improved their search engine rankings and visibility. These efforts not only drive organic traffic but also position Microtec EDM as a trusted authority in Precision Engineering.
- Content Strategy
Regular blog posts and updates keep their site dynamic and relevant, showcasing their expertise in EDM Manufacturing and Precision Engineering. This ongoing strategy helps educate their audience and reinforces their leadership in the industry.
Through these tailored solutions, Safetech has helped Microtec EDM achieve a digital presence that matches their technical precision and innovation. Together, we’ve built a platform that drives business growth and reinforces their reputation as a leader in the field of EDM technology.
A Testimonial That Inspires
“We have been using Safetech Ltd for a while now. Initially for website design and hosting but last year we took the plunge to further update our website and invest in our digital marketing presence and SEO services. The team at Safetech were a pleasure to work with, making the entire process smooth and stress-free. The resultant traffic to website has expanded our customer base and no doubt added to our business growth. I would recommend Fran, in particular, for her work on our regular blog segment and other tools which keeps the website up to date. If you’re looking for a reliable, innovative, digital marketing partner, I highly recommend Safetech Ltd.”
An Ongoing Partnership
Our partnership with Microtec EDM is a testament to Safetech’s commitment to building long-term relationships that drive growth and innovation. We continue to provide ongoing support, ensuring their website and digital marketing strategies evolve with the times, keeping them ahead in their industry. Microtec EDM’s success highlights what’s possible with the right digital strategy. Whether you’re in EDM Manufacturing, Precision Engineering, or any other industry, Safetech is here to help you achieve your goals. Contact us today to start your journey toward digital success.
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