About County Linen

County Linen is one of the UK’s leading workwear and linen rental organisations. They provide a high standard of workwear and linen hire, for a wide range of commercial industries. Providing excellent customer satisfaction and a quick turnaround. Whether you work in hospitality or construction, or you are looking to hire a selection of table linen for an event. County Linen has the ideal workwear and linen rental solution for you.

Design Brief

  • Platinum website build.
  • Branding makeover.
  • Modern and contemporary designs, for a vibrant look.
  • Full website optimisation.
  • Ensure the website is user friendly, secure, with easy navigation.
  • Carry out bespoke SEO to encourage search results.
  • Website to provide relevant information and custom interactive features.
  • Host on a dedicated server for optimal performance and page speed.

The Website Build

When County Linen approached Safetech LTD, we were delighted to work with such an established business. During a face-to-face meeting with our Business Development Executive, they highlighted their ideas and business goals. Our talented web developers here at Safetech LTD, were able to turn their vision into a reality. It was pivotal that the site needed a complete overhaul and redesign, to increase engagement and brand awareness. From this, our team of experienced developers began planning and designing a website, that met their requirements. We began the rebuild stage, looking at current trends, their competitors, and carried out a consumer analysis to ensure the site was informative and user friendly.

Throughout the project, the mission was to develop a site that was captivating, edgy, and easy to navigate. Their site needed a fresh new look that appealed to a mass-market audience. As they are a leading industry that works with a vast range of commercial sectors. The site needed to reflect not only the brand but the target market. Here at Safetech LTD, we transformed a low UX site into a contemporary, user-friendly, and inspiring online advertisement. Our design team carefully planned and created a well thought out design, that was simple yet striking. Similarly, County Linen offers a wide range of services. Therefore, we wanted to make each service stand out without overshadowing the rest. Creating separate sections on the home page allowed consumers to navigate their way through to the relevant information, without overcrowding the header space.

Marketing Research

We have thoroughly enjoyed working with this great company and their friendly staff during their SEO project. The marketing brief was to maintain sufficient rankings on Google and to increase engagement for several services, by targeting a range of commercial areas throughout the UK.

During our research, we collected a vast amount of primary data to assist us with our marketing plan. Our team of marketing experts researched a range of competitors in a variety of industries suited to our clients’ market sector. Once we had gathered a suitable amount of keyword suggestions, we implemented these to the site. Creating custom landing pages for each phrase. Further to this, we proceeded to tweak to the campaign utilizing different techniques and methods. This was to ensure our client was being found above their competitors as well as driving traffic to the site and improving conversion. Safetech LTD has successfully achieved astonishing results for County Linen, with first page rankings across the UK for multiple markets.

Our marketing specialists designed a bespoke SEO plan based on a variety of vital ranking elements. This included some of the following factors;

– Monthly Reports sent via email displaying performance and statistics of chosen keywords
– Google webmaster Console statistics available
– Ongoing guidance and suggestions from the Marketing team for optimum results
– Optimization of Title Tags (Main & Keyword pages)
– Optimization of Meta Description Tags “According to the Page content” ( Main & Keyword pages)
– Header Tags Optimization for all important pages (Main & Keyword pages)
– Image Analysis and Optimization of Alt tags (Main & Keyword pages) of relevant images
– Analysis of Broken Links (Main pages)
– Page Content Optimization (Main pages)
– Website URL Redirection (Main & Keyword pages) internal and outbound links
– Regular SEO Monitoring and Updates
– Copywriting (written content creation and application) for keyword pages over 12 months
– Competitors research
– Readability improvement – Passive voice, transition words, etc.

These are just a few important stages of SEO we carried out for County Linen.

SEO Audit

  • 90% Distribution of organic keyword in SERPs.
  • 100% indexed.
  • 92% of keywords in the top 10 within the first 12 months.
  • Increase in revenue and conversion rate.
  • Increase in online engagement.
  • Top 5 average position.
  • Overall improvement in customer acquisition.


Our Business Development Exec’s will run through an in depth questionnaire that includes questions like “ who is your competitors?’ & what colour schemes would you like? Plus many more. We use this information to get a feel for what design your business needs.

Safetech has a specialist in each department taking care of each stage. One of the many elements that set us apart.