About Car Sound Security

Car Sound Security is a security specialist in Essex. Trusted by many, their leading organisation provides high quality and reliable vehicle security features and audio parts. As an established supplier and wholesaler of popular audio brands, they are your expert vehicle entertainment specialists. Whether you are looking for a Ghost immobiliser to protect your car from theft or you need an Aux Input stereo to enhance your vehicle’s sound system, Car Sound Security has got you covered.

Design Brief

  • Build an Ecommerce site to replace dated portfolio website.
  • Build a new, modern content management system to ensure the client can upload products quickly and efficiently.
  • Integrate a custom payment system.
  • Ensure the website is user friendly, secure and interactive, with easy navigation.
  • Carry out bespoke SEO and complete monthly website optimisation to encourage search results.
  • Website to have main categories with subcategories. Splitting products into relevant sections.
  • Host on a dedicated server for optimal performance and page speed.

The Website Build

As a leading and growing business within the car security industry, Car Sound Security reached out to Safetech LTD, to help design and market a state-of-the-art eCommerce website. Here at Safetech LTD. we were delighted to work alongside Car Sound Security and were eager to help grow their business further with our bespoke Search Engine Optimisation package.

The client started with a simple portfolio website that had very basic Search Engine Marketing. Although this was producing great results, we felt an eCommerce website would increase revenue and customer acquisition. By making the move from a portfolio site to an eCommerce site, it allowed users to purchase products directly online and was a pivotal step to helping improve overall brand awareness and business growth. The main aim of this website was to decrease the bounce rate and increase customer satisfaction. With society and marketing trends adapting daily. Our development and marketing team here at Safetech needed to enforce these trends into the website and marketing package.

During the design process, we liaised closely with Car Sound to plan and develop a website that captures their consumer’s attention and makes their shopping experience enjoyable. When building the site, our expert development team focused on high performance, excellent usability, and provided valuable content and bespoke interactive features. Our team of developers at Safetech LTD needed to design and develop a site that was not only easy for Car Sounds audience to use but also simple enough for the client to manage. To fulfill this requirement, our team was able to build a custom content management system that allowed them to upload products and content efficiently, with no hassle.

Why Work With Safetech LTD?

At Safetech LTD, we offer complete custom website design and marketing services in Essex. Our team of professional and friendly web developers has the skills and knowledge needed to create an outstanding custom site for the client, within the time frame given and budget. As leading specialists within the website design industry, we pride ourselves on exceptional standards and excellent customer retention. When working with Car Sound Security, our mission was to go above and beyond to exceed their expectations. With our eye for design and attention to detail, we excelled at building a great site for a great business.

Bespoke Design

Throughout this project, it was important to ensure all bespoke features and pages were customized to their preferences. From the initial meeting to the finished product, our team endeavored to make sure their website was not only captivating but inspired others. Here at Safetech LTD, we aimed to apply cultivating and interactive experiences to the site, encouraging users to spend more time on the products and provide informative content to help boost sales. Our talented team of designers captured Car Sound Security’s brand exquisitely, with excellent UX/UI. We turned a business into a digital platform.

Marketing Research

While the site was in Development, our marketing experts began researching and preparing a customised SEO plan. We liaised with the client and discussed what services and areas they would like to market. Our team then began researching relevant keywords and competitors, looking at what their target market is searching for monthly. Our research allowed us to carefully select relevant keywords, that we felt were crucial to achieving excellent results. During the website build, we touched base with the client on a regular occasion, updating the client on our findings.

From there, our specialist Marketing Team began an in-depth research analysis of Car Sounds competitors. This allowed us to tweak the brief and ensure the technical setup of the site was designed to the highest of standards. Based on our competitors’ research, our marketing team could structure a bespoke SEO plan, suited to the clients’ needs, budgets, and KPI goals. Once the marketing had been implemented, we began the monthly optimisation stage, increase rankings, revenue, and conversion. As a result, our expert marketing team successfully assisted Car Sound in achieving its record-breaking month.

SEO Audit

  • 90% Distribution of organic keyword in SERPs.
  • 53% of Keywords in the top 10 in the first 12 months.
  • 74% of keywords in the top 30 in the first 12 months.
  • Increase in revenue and conversion rate.
  • Increase in online engagement.
  • Website to have main categories with subcategories. Splitting products into relevant sections.
  • Overall improvement in customer acquisition.

Consultation

Our Business Development Exec’s will run through an in depth questionnaire that includes questions like “ who is your competitors?’ & what colour schemes would you like? Plus many more. We use this information to get a feel for what design your business needs.

Safetech has a specialist in each department taking care of each stage. One of the many elements that set us apart.